Networking isn’t a strategy that comes to mind when building a marketing plan or crafting an SEO campaign. In fact, marketers don’t usually think of their professional ...
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Brand Marketing
Alternatives to Customer Reviews on Product Pages
Most online retailers are aware of the benefits of customer reviews on product pages – e.g. trust, SEO, social proof and increase conversation rates. Over the years ...
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Expanding Your Product Line & Segmenting Your Market with Keyword Research
There’s never been a better time to be in the ecommerce space. A 2017 study by Square and BigCommerce shows that ecommerce is growing 23% year over year. eMarketer forecasts ...
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Brand Marketing vs. SEO
There’s an ongoing feud in the ecommerce digital marketing world. It’s the battle of creativity vs. data-driven decision making. And it’s being fought by brand marketers and ...
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