Networking isn’t a strategy that comes to mind when building a marketing plan or crafting an SEO campaign. In fact, marketers don’t usually think of their professional networks as marketing
Read More
How to Optimize Content for Sales Using Only 5 Metrics
The purpose of ecommerce marketing is to generate sales. Period. While content creation is a proven method to achieve this goal it is too often difficult to see why you are investing time and
Read More
How to Improve Organic Bounce Rate for Ecommerce SEO By Understanding Search Intent
Bounce rate is an important metric for understanding customer behavior on your ecommerce website because it measures the effectiveness of your pages. Customers who bounce don’t buy. The key to
Read More
How micro-influencer partnerships can impact your SEO
Outdated “SEO best practices” that rely on technical manipulations are obsolete. Google’s AI is tuned to ignore technical optimizations to focus on content quality and visitor engagement. So,
Read More
Give More Attention to Your Customers, and Google Will Do the Same to You
Because of Google’s recent shift to AI, technical SEO has quickly become old news. On-page optimization only leads to a small bump in traffic, making this classic strategy simply outdated. As a
Read More
