Competitor research – learning about the businesses trying to capture the same customers and market as your company – is an invaluable part of developing your ecommerce success strategy.
Read More
Expanding Your Ecommerce Product Line & Segmenting Your Market with SEO Keyword Research
There’s never been a better time to be in the ecommerce space. A 2017 study by Square and BigCommerce shows that ecommerce is growing 23% year over year. eMarketer forecasts ecommerce sales of $4
Read More
Building SEO-Friendly Content to Convert Browsers into Buyers
Creating content is a powerful way to drive visitors to your online store. It helps you show up well in search results and it’s a great source of organic (i.e. free) traffic. The problem? Too
Read More
Ecommerce Brand Marketing vs. Ecommerce SEO
There’s an ongoing feud in the ecommerce digital marketing world. It’s the battle of creativity vs. data-driven decision making. And it’s being fought by brand marketers and SEO strategists. The
Read More
Ecommerce Product Keyword Research Guidelines for SEO
Groan-worthy humor aside, the joke highlights an important reality for any ecommerce brand that wants to get found online. In an era where 51% of online traffic comes from organic search,
Read More
