Competitor research – learning about the businesses trying to capture the same customers and market as your company – is an invaluable part of developing your ecommerce success strategy.
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Expanding Your Product Line & Segmenting Your Market with Keyword Research
There’s never been a better time to be in the ecommerce space. A 2017 study by Square and BigCommerce shows that ecommerce is growing 23% year over year. eMarketer forecasts ecommerce sales of $4
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Building SEO-Friendly Content to Convert Browsers into Buyers
Creating content is a powerful way to drive visitors to your online store. It helps you show up well in search results and it’s a great source of organic (i.e. free) traffic. The problem? Too
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Brand Marketing vs. SEO
There’s an ongoing feud in the ecommerce digital marketing world. It’s the battle of creativity vs. data-driven decision making. And it’s being fought by brand marketers and SEO strategists. The
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Ecommerce Product Keyword Research Guidelines
Groan-worthy humor aside, the joke highlights an important reality for any ecommerce brand that wants to get found online. In an era where 51% of online traffic comes from organic search,
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