Accelerated Mobile Pages (AMP) is an evolving technology with partial support for e-commerce functionality. The main benefits of implementing AMP include improvements in page load speed and user experience on mobile devices. AMP pages receive an indirect ranking boost in Google due to improved page load speeds. Several early adopters of AMP have reported increased e-commerce conversion rates.
Download our full AMP report here:
https://www.fireandspark.com/amp-research-report/
