Amazon is hands down the biggest fish in the sea when it comes to online retail. The ecommerce behemoth captured over 43 percent of US digital commerce revenue in 2017, a 5 percent increase in market share from 2016. While the numbers may sound daunting for ecommerce brands looking to distinguish themselves in an increasingly
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Wouldn’t it be great if you could clone your best customers? Thanks to Facebook’s lookalike audiences, you practically can. Lookalike audiences enable you to build lists of new prospects who share similarities with your existing customers, site visitors and page fans. These under-the-radar powerhouses in Facebook’s arsenal of advertising tools are a game changer for
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